Best Tips For E-Commerce UX Design To Follow in 2021
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Quick Summary
E-commerce sales are going to increase day by day. The bulk of the traffic comes from mobile devices rather than desktop devices. Although, sales come from desktop sites having lower cart abandonment rates and having higher purchase values. We can say mobile is the future of the E-commerce world. But if you want to maximize the profit in the present and future then you need to focus on the goals of desktop sites with e-commerce UX designs tips and practices.
In this post, we will go through the three key parts of a digital store and what you can do to design each part of a digital store to help the customers more quickly and effortlessly from the check-in stage to the check-out stage in the process of shopping.
Customer journey with an e-commerce store
When you know, how the customers will moving through the e-commerce store you build, the more or less you expect them to follow this:
Step 01 - Opening the homepage or a category page.
Step 02 - Going through different stores and looking for specific products and their characteristics that they are looking for.
Step 03 - Review the product descriptions, comments, feedback for the product that pique their interest.
Step 04 - Customize the product specifications, and add the items as per their requirement into the cart.
Step 05 - Select the payment method to pay the amount via credit card or paying amount after the delivery of the product at the
delivery address
Step 06 - Checkout
Step 07 - Log out from their account if they want.
These are the different deviations that will help the customer to explore the other products, pursuing different categories, and saving items into a wishlist well. Also, this is the top pathway you build out and most of the customers will heavily travel. So this is very important for designers to focus on the UI/UX elements from zero that customers encounter along this journey. If there are many hurdles and difficulties with UI/UX, You wouldn’t see the customers liking your product and purchasing it. So that's what the following blog is going to focus on. How we need to ensure that the UX design is along the customer’s journey is attractive, engaging, and error-free.
Best tips for e-Commerce UX design
Let’s focus on the main parts of the UI/UX design part that customers will encounter from the point of entry to the checkout using the best tips recommended by the e-commerce solution provider.
Creating easy to use and multifaceted navigation
There was a time when e-commerce websites had large menus that customers had to go through for the desired product categories, subcategories, and sub-sub-sub categories. The customers face a lot of problems while using these types of menus and they can’t find the right product for them and they leave the website without purchasing any product. So there is a need to create easy-to-use and multifaceted navigation that will help the customer to easily find and purchase the product. The following points need to consider while creating easy to use and multifaceted navigation
- The Main Menu - Keep the simple and primary main menu
- The product page - Use the filters to narrow down the results by product specification
Show the most specific details on products pages
Most visitors spend a limited time on a website and like to see the product with specific details of what they are looking for. The greater the chance if they don’t find the product with specific details, definitely they will give up and will get in touch with another store. The following points need to be considered while showing the most specific details on the product page.
- Shipping details - Add the shipping details with a description on the product page.
- Return and refund policy - Add the details for the return and refund policy
- Privacy Policy - Add the details of terms of use and privacy policy
- Payments option availability
- Omni channels purchase and availability of pickup options
- Present the 30 seconds pitch on the page
- Try to make extra UI elements small
Make variants of the product as easy to select as possible
Try to make different variants of the product so that customers don’t need to have an option to choose the product with the same variety from another store. Three of the variants that you need to consider must
- Size Variant - Lists the sizes from extra-extra small to extra-extra-large.
- Color Variant - Tray to show a row of color swatches and adjust the product photo accordingly.
- A note about the stock of variants - Try to add a note if the product is available or not.
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